THE POWER OF PERSUASION: Techniques to Influence Anyone and Everyone by RUDY NASH

‘Don’t raise your voice, improve your argument.’ —Desmond Tutu
Most people wish to avoid conflict and confrontation but in doing so, they often create more.
They might recognize the power of persuasion for such situations in theory but fall behind when
it comes to applying that power in real life. Persuasion is not only a method through which you
can influence others but is also a tactic used for self-empowerment. In every partnership we build,
in our personal as well as professional lives, there is an attempt at influencing others’ thoughts and
actions. The confidence you build in yourself before using this power can ultimately affect the result
of every persuasive conversation you hold. More such advice can be found in this book, which will
help you understand the importance of this tactic and suggest ways in which you can apply them
in the workplace.